When the concept of ClickBank marketing was first introduced, it was referred to, by a lot of people, as the ultimate money-yielding Internet marketing strategy but when many people subsequently started failing at it, it somehow lost its appeal. If truth were told, it’s really not hard to fail as far as ClickBank marketing is concerned because of the terms and conditions of ClickBank. To become a successful ClickBank affiliate, you need to know the basics of ClickBank marketing, no doubt there, but more than anything, you need to know how to overcome the key obstacles of ClickBank marketing which cause many newbies to quit without even trying out the full potential of this platform where if you press the right buttons, you could become the king of Internet marketing.
ClickBank marketing – the basics
Before we get to talking about ClickBank, perhaps a brief explanation is necessary for anyone who is completely new to the world of Internet marketing. The most common and perhaps the simplest way to make money on the net is to become an affiliate which means that you get paid commissions for successfully selling the products of other people leaving to them the whole tedious task of product creation, web sales copy, order processing and customer support while only concentrating on getting the word out there that such and such products exist and getting them will benefit you in this and that way. In affiliate marketing, you are basically given an affiliate link which leads customers to the sales site and identifies you as the person who gets credit if a sale is made. In the current highly competitive world of affiliate marketing, the most popular affiliate program is undoubtedly ClickBank. As a matter of fact, ClickBank is the world’s largest provider of digital products, essentially ebooks and software. Currently is it estimated that ClickBank trades in over 35,000 products distributed in many categories and there is no other affiliate program that is as simple as ClickBank to join. In general, the average price of the products offered on ClickBank is $41. The average commission rate is 55%, although the top sellers often offer a much higher rate, sometimes as high as 70% or even 75%, which is by the way, the highest commission you are likely to get from vendors. Where ClickBank marketing is concerned, the key to success lies in choosing the right products to market and this leads us to the next part of this guide to successful ClickBank marketing.
How to succeed with ClickBank marketing
For a start, if you are not a ClickBank affiliate then before reading any more of whatever it is that I am going to share with you, sign up for the ClickBank affiliate program. This will make following and sticking to what I am going to share a lot easier. To sign up as a ClickBank affiliate, you will need an ID and this ID will subsequently appear in all of your affiliate links so don’t choose a “nickname” that will later on embarrass you. With that said, to make it somewhere significant with ClickBank marketing, you will need to take into account a few things which are basically as follows.
1. Selecting a suitable product to sell
To select a product to sell, you don’t need a degree or anything. You can simply search for a product on the ClickBank Marketplace where perhaps thousands of vendors display their products in an organized directory. When you come across something that genuinely interests you, the first question you need to ask yourself is this: Is the product worth promoting? Look at the product and the commission rates being offered. In general, the best product to market will be one with a reasonable rate of commission, say 50%. Here perhaps it is important for me to mention that ClickBank deducts transaction fees from sales so don’t go about calculating 50% of the price of the product you want to sell thinking that this is the amount of money you will make each time you manage to get someone to buy through your affiliate link. When choosing the most appropriate product to sell, you also need to make sure that the item is in demand. There is no point in going for a product that promises 75% commission only that no one really wants that product. The ClickBank listings can help you there because items sold on the marketplace are mostly ranked by popularity, so it should not be very hard for you to see which items are really in demand. However, on ClickBnak, popularity is determined by a number of factors, the main one being the number of sales and the number of affiliates making sales over the last 12 weeks. Sometimes a product can be at the low end of the product listings only because it is still new, offering you the window of opportunity to exploit untested terrains.
2. The sales page of the product
Believe it or not, a product won’t sell if it does not come equipped with a compelling sales page even if the product is a good one. Before making up your mind about which product to market, make it a must to visit the sales page of the product to ensure that the sales copy does a good job of selling the product.
3. The affiliate support
In general, a vendor should provide you with a lot more than just a link to promote their product and this is something worth taking in consideration. Check the affiliate program you are interested in for things such sample ads, articles, solo mailings, endorsements and reviews. Ideally there will be an affiliate mailing list so that the vendor can convey useful news. You want someone reliable who won’t disband a program or make rule changes without informing you first.
4. Look for sales page “leaks”
As an affiliate you want the visitor to read through the sales page and hit that order button with you getting credit for the sale. There are a number of reasons why this does not always happen. For a start, there may be an overt link to an affiliate sign up page. Your potential customer could simply become an affiliate and purchase the product himself. The vendor could also offer multiple payment options so that if ClickBank is not chosen you do not get the commission. Another scenario is that your product may be one of many unrelated products on a page, a put-off for the potential customer. The reason for this is usually that all the products belong to one ClickBank account, which is restricted to only one affiliate-landing page. If a vendor chooses to, he can also capture your commission. This normally happens when a vendor uses a pop up upon exiting a site to convert a leaving visitor into a sale for which you do not get the credit.
Promoting a Clickbank product
Once you are happy that the affiliate programs you are interested in are worth promoting and do not suffer from potential ‘leaks’, you can start collecting your affiliate links known as hoplinks. The basic hoplink has the format http://xxxxxxxx.vendor-id.hop.clickbank.net where xxxxxxxx is substituted by your chosen nickname. You should always check the validity of your hoplinks by clicking on them and following through to the ClickBank order page where you should see [affiliate=yournickname] at the bottom. If that is not the case then you may have incorrectly formatted your hoplink or it’s possible that the affiliate program has been discontinued. In terms of protecting yourself on ClickBank, it might be worth it for you to note that the basic hoplink is not ‘protected’. A customer can simply substitute his own nickname and harvest your commission for the purchase. There are techniques and tools, which can encrypt your hoplink to prevent link theft.
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