Monday, 9 April 2012

IT World TOday

Today I will discuss about some real CASES that happen in yesterday News Papers. It's just based on my personal analytics, so you can have your own opinion too. Share as below:



1. Kid sold his kidney for iPhone and iPad
- The kid was from a rural village and staying with his step father with involve in gamble so much. Which the debt they own was not even able to payout and his step father used the online forum to find the black trader etc. His kidney was sold off for RMB220,000.00, but only RMB22,000.00 were paid to him. The rest of the money was used by his step father to pay off the debt and share with other parties. The mom was told by the kid when she ask how can her child can afford to have iPhone and iPad in such a bad economic situation, and the kid confessed that he have his kidney have been sold.



So from this news, what have you see? The dark side of it was poverty drives the madness and it give ALL IT TAKES for the less fortunate to get what they want compare to the norm. Not to taking advantages of this, however this also shown that even in the DOWN TIME. There are people willing to sacrifice to get IT.

My Conclusion is, don't afraid no buyer but be ethical.

2. The emerging market of kindler and ebook
- There are more and more users that enjoy reading ebook compare to few years ago. And this do engage more and more young readers to start "open" up the book and read the content. As most of them do not get "scared" by the thick cover and don't mind to read few more pages. Also the connectivity and linkage in the ebook that shown the relevant videos, blogs and website that provide a bigger picture to them. It's more lively compare to the past. Audio notes, pod cast will be the second alternative for them to "listen" to the book when they do not event need to flip the pages to have the story going on.

For this ebook of I can say "e- information" trend will be much more popular a long the year and who knows, maybe tomorrow the e-book written can even became a core course in the school. Users are craving for more informative methods and demand will coming with and exponential growth.

Don't give up a chance to write up your own e-book.

3. The decision making for an user to browser a page or not was even faster than A BLINK of EYE!
- The eager to get the information via web was so fast that within 0.025 secs enough to let a person to decide whether he will going in to that website. Base on the statistic, the speed of a human eyes blink will be 0.040 secs and to wait on a loading page will be 0.2 secs. These tests were done for most of the popular search engine which the Top were Google, MSN- Bling, Yahoo, Baidu, Astalavista. Research from the Google ads expert, the 0.025 secs of difference enough to let user to choose Google compare to MSN at a slower speed. And the ads appear was likely to be seeing in that moment.

To keep the user to stay on your website, you just need and ads that can catch their attending for less than 1 sec, uniqueness and "eye catchy" are really the main concern.

4. The down side of GROUPON, DEALs etc Discount Portal
- Reported from the news that there were always discounted offer came out from them. However this 50% to 95% of discount do not really attract people to buy when they "Don't want to". For those that not interested you have no way to let them spend a penny on it, even is "FREE". As these Discounted offer often do not give the expected values that getting a cheaper price at the "Wrong" time. It doesn't gave a repeatable business for a low quality offer.

To being an Internet pioneer, always keep your information package in a simple and quality way.

I will continue to share about the Internet marketing strategy next.

Thanks.

Chris Bryan

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